Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet

Ad blocking software is becoming more and more popular, especially among younger demographics. While up until this point, it hasn't made a huge impact on digital marketing and advertising, it's growth is cause for concern among advertisers. The software can be seen on computers, mobile devices, and even tablets. It is estimated that about 16% of US users are currently using ad blocking software which contributes to about 6% of users worldwide using the software.