The Secret To More Search Advertising Revenue (Hint: It’s Bing Ads!)

Some recent reports have shown that putting more time and effort into Bing Ads increases revenues at a decreased cost per click. The click-through rates on Bing Ads are as high as 18% in some industries and the cost per click was about 42% lower on average. While the amount of revenue that can be gained from Bing Ads is lower than that of Google AdWords, it isn't a bad idea to experiment on both and grab that extra revenue.