US Publishers Unsure of How to Respond to Ad Blockers

There is a trend with publishers in the US of them not knowing how to respond to Ad Blockers. Less than a fifth of the publishers surveyed knew that their company could track whether or not their ads are being blocked. Just under half of the surveyed publishers even knew if their company was capable of tracking that. There are a variety of different ways that publishers handle the issue from educating visitors on the fact that content is free due to ads to content being blocked if ads are being blocked as well.