New Google Home Services Ad Format Puts Lead Qualifiers Up Front

Google is testing a new Home Services Ads (HSA) format that features a separate SERP where searches enter their zip code and type of job they need done in order to filter out the results that aren't actually relevant. The new format doesn't look as clean as before, but it improves the lead quality and creates a better user experience. The new format is being tested in San Francisco and Silicon Valley and is only available through AdWords Express.