Transactional Email Provider SendGrid Continues Its Entry Into Marketing With Launch of “Campaigns”

SendGrid releases its new capability, Campaigns, that allows users to customize their workflow and segment email lists. It also allows for campaign analytics, A/B Testing, and an API to allow third-party apps to connect with it. They have been building their repertoire of marketing capabilities over the last few years with the release of its Marketing Email Service then recent release of Threads.