Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream

Fox purchased the first sponsored lens in order to feature "Peanuts" and a candy corn stream on Snapchat. The movie is coming out soon and they did this to generate some more excitement for the movie's release. Snapchat claims that advertisers can expect anywhere form 12 million to 16 million uses of their sponsored lenses on Holidays, which is pretty solid considering the reported $750,000 for them.