AMP – Accelerated Mobile Pages Will Be Pushed Aggressively in 2016

Google's next big push with their tech and services is going to be their AMP (Accelerated Mobile Pages) program. This program significantly improves the use of Google on slower internet connections and mobile devices. AMP was released not too long ago and they plan on being aggressive with getting their indexed links up to this higher loading speed. Gary Illyes says this means that webmasters should focus on making sure they are mobile friendly to be a part of the update and keep their search ranking strong.