Bing Ads has decided to make a syndication deal with adMarketplace and Gumtree.com with a focus on search marketing. Bing is accessing the sites that adMarketplace's searches go through to advertise on their publishers' sites. They are working with Gumtree.com to advertise on the classifieds site. Bing Ads has been focusing on increasing the range of opportunities that its users can have over the last year. They have been doing so with a range of partnerships like this.