Facebook Opens Up Lead Ads to All Advertisers

Facebook is now opening up their Lead Ads program to anybody. Lead ads work by automatically pulling information about Facebook users from their profile when they choose to subscribe, sign up, or enroll in something. The information it pulls is only the information that the user allows to be publicly shared and this process makes it a lot easier for people to sign up for things. This integration just creates a deeper connection between sales and digital marketing at the user level.