Yahoo Gemini Adds Retargeting For Site Visitors And App Users

Yahoo Gemini has been adding a lot of new tools to their belt over the last few months. Last week they released two new retargeting tools as well as some measurement tools. These two new features are retargeting website visitors and the other retargets app users. The website one allows you to target people who visited parts of your site, but not others by entering entire URLs. This tool could be used to target people who didn't convert. The app one uses uploaded lists to segment and retarget that way. Gemini has also set up a way to track offline sales with online advertising.