Google’s New Assortment Report Shows Retailers Which Products They’re Missing Out On

Google has a new Assortment Report that shows retailers what products are popular but aren't active in your feed. The report also has a search function that allows users to hone in on products that are specific to their product lines/industry in order to get more detailed and relevant information. It also includes pricing benchmarks by comparing other retailers' prices. The information goes back as far as 14 days and compares user clicks as well as other indicators that Google hasn't specifically pointed out.