Bing Shopping Campaigns Get Several Pre-Holiday Updates

Bing has released several new features for their shopping campaigns just in time for the holiday sales push. These new features include mobile product ad inventory, promotion of used and refurbished goods, and beta reporting metrics for shopping campaigns. The ad inventory for products is similar to ad inventory for text ads. The new reporting metrics include impression share to compare how often your ads show up compared to competitors, benchmark bids, and benchmark CTRS.