Jet.com Dominating Halloween Costume Advertisers In Google Shopping

Amazon's new competitor, Jet.com, is putting a lot of money into paid search and is dominating Google Shopping with its Halloween costume sales. They have increased their click share on by 19.4% on Halloween related searches since the beginning of the month. They are focusing all of their advertising budgets in Google Shopping campaigns and leaving text and other ad formats alone for now. They are also doing well with other categories such as consumer electronics and mass retail.