AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies

AdWords has now added cross-device conversions into the conversions columns. This new addition allows you to create conversion-based bid strategies with cross-device considerations as the new change allows users to see when transactions are started on one device and then completed on another one. This can be set up by setting the conversion bid metric to conversions  and checking the box that allows cross-device conversions to be measured.