Twitter Courts Brands With New “Brand Hub” Social Listening Analytics

There is a new hub on Twitter with data about there share of conversations on Twitter compared to competitors. The 'Brand Hub' social listening analytics is meant to allow big brands to track their audiences and see what is generally being said about them. Their new TrueVoice extension allows brands to measure organic impressions. They will be rolling out a more complete version with more metric tools over the coming months.