Google Rolls Out RLSA To AdWords Shopping Campaigns

Google has now expanded their Remarketing Lists for Search Ads (RLSA) to their Shopping ads and Local Inventory ads. This will improve the way that advertisers customize their shopping bids with the information they have about previous visits to their site from clients. It increases the quality of targeting on high value customers that have already had an association with your company. The update came just in time for the holiday season and is likely a response to Bing making a similar update.