Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features

Bing just released a large update on their Universal Event Tracking (UET), which was recently released to improve conversion and goal tracking. They separated the tag creation and goal tracking processes to make setup and understanding of the UET easier for users. The update also allows for more comprehensive conversion tracking and cross-account tracking of different campaigns that send traffic to the same site. The latter feature still needs some work to be whole, but they are working on it.