A recent study came out to look into different age groups and how much they review and look into reviews before making purchases, most specifically young people. The study showed that 58% of young consumers are searching for local businesses at least once a month. 21% search for local businesses every single day! 97% of the surveyed young consumers read business reviews online and 89% of these people trust the reviews they read online. Young consumers are very active online with reviews before they make purchases.