Facebook Looking To Partners To Extend Reach Into Small Business Market

Facebook has released a new channel to small businesses to assist them with retargeting and email marketing. Two of Facebook's partners, AdRoll and Constant Contact, are allowing those two aspects of the channel to expand for small businesses that already have significant focus on customer relationships, are technology-driven, and have a support infrastructure already in place. The changes allow the small businesses to pull in their emails and email campaigns into Facebook in order to target their customers on there.