Bing Ads Remarketing Now Available For Search And Shopping Campaigns

Bing Ads just announced a new remarketing tool for search and shopping campaigns, just in time for the upcoming holidays. This will allow users to serve their ads to people who have been on their website and can even include product ads as well. This new feature also allows you to group people based on the actions they took on your website in order to get them more tailored ads. In order to use the tool, a list must be created (with at least 1000 people for privacy reasons) through the Campaigns page in the UI and have keywords and/or products assigned to them.